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Chef Joe at Roadhouse

Getting online: accounts & online ordering

For our friends at Delta Roadhouse. Chef Joe at Roadhouse is setting up a Facebook Page, an Instagram, a Google listing and online ordering at chefjoeroadhouse.com, starting tonight. Google goes public once it verifies the listing, which needs a name sign at the trailer first. The target is about Monday, October 5.

Plan as of Monday, September 28, 2026. Dates are targets and may move.

Where
215 Ute St, Delta · in the courtyard at Delta Roadhouse
Soft opening
Mon–Wed, Sept 28–30 · 11:30–5
From Sun, Oct 4
Sun 11–7 · Mon–Wed 11:30–7
Closed
Thu–Sat (Mimi’s is open those days)
Order ahead
(970) 500-1640
A smash burger with tallow fries in a paper boat
Smash burger & tallow fries

What’s being set up

Each one belongs to Chef Joe at Roadhouse and sits next to the Delta Roadhouse accounts, not inside them.

Facebook PageChef Joe at Roadhouse

Setting up tonight

A new Page at 215 Ute St, with hours, photos and a Call button.

  • Its own Page. It won’t claim or merge with Delta Roadhouse’s page or place.
  • Planned handle: @chefjoeatroadhouse, to match Instagram. First posts go up this week.
Live: this week

Instagram@chefjoeatroadhouse

Converting tonight

The account already exists. Tonight it becomes a business profile named Chef Joe at Roadhouse, linked to the Facebook Page.

  • Shared courtyard posts go out as Instagram collabs with Mimi’s, so one post shows on both profiles. They run Sunday–Wednesday only, the days both are open from October 4.
  • Until the account is ready, Chef Joe news keeps going out on Mimi’s accounts.
Live: this week

Google listingBusiness Profile on Search & Maps

Public ~Mon, Oct 5

Chef Joe at Roadhouse gets its own listing at 215 Ute St, pinned on the trailer. It’s started tonight and goes public once Google verifies it.

  • Separate from the Delta Roadhouse listing. Joe won’t claim, merge or edit anything of yours.
  • Google verifies with a short video of Ute St, the 215 address and a permanent Chef Joe at Roadhouse sign at the trailer. Its review takes up to 5 business days.
  • Mimi’s existing listing is planned to move from 320 Main St to 209 Ute St, keeping its reviews, once its own entrance sign is up.
Public: about Monday, October 5, once the sign is up and Google approves

Online orderingchefjoeroadhouse.com

Updating now

Order ahead and skip the line: pick your food and a pickup time, get a pickup code on screen, and pay at the trailer window.

  • Orders open on the days Chef Joe is open, Sunday–Wednesday. The menu and hours are being updated now.
  • Until it’s live, chefjoeroadhouse.com shows a “Coming Soon” page. Once it’s live, the address goes on Facebook, Instagram and Google.
  • Phone orders stay on (970) 500-1640.
Live: this week

The week

Mountain time. Chef Joe is closed Thursday to Saturday; Mimi’s reopens Thursday and is open those days.

  1. Tonight
    Mon, Sept 28

    Facebook Page and Instagram set up. Google listing and site updates under way.

  2. Soft opening continues, 11:30–5
    Tue 29 – Wed 30

    First posts on the new Chef Joe Page and Instagram (target).

  3. Chef Joe closed
    Thu, Oct 1 – Sat, Oct 3

    Mimi’s reopens Thursday; Grand Reopening Saturday, 12–10.

  4. Regular hours
    Sun, Oct 4

    Sun 11–7 · Mon–Wed 11:30–7.

  5. Target
    About Mon, Oct 5

    Google listing public, once verified.

Where Delta Roadhouse comes in

A few things that touch your building, your mail or your listings.

A postcard from Google

If Google mails a verification postcard instead of taking the video, it comes to 215 Ute St, addressed to Chef Joe at Roadhouse. Please set it aside for Joe; it holds the code that turns the listing on.

A short verification video

One take of 60–90 seconds: the Ute St sign, the 215 over your door, then the trailer, filmed when the trailer isn’t serving. No customers or faces, and not your point-of-sale screen.

A permanent name sign

Google’s video check looks for “Chef Joe at Roadhouse” on a permanent sign at the trailer. Whether and where a sign goes isn’t settled yet.

Your listings stay yours

If Google or Facebook suggests Delta Roadhouse during setup, Joe declines it. Joe won’t claim, merge or edit anything of yours.

“At Roadhouse” means where, not who

The Chef Joe social accounts and Google listing don’t sell or promote alcohol. That stays under Delta Roadhouse’s license.

Coordinating posts

Chef Joe and Mimi’s share posts only Sunday to Wednesday, the days both are open from October 4. Every Mimi’s Grand Reopening post, with its caption and time, is on the other half of this link.