Directions kit: posts by area, a one-tap directions link, and print cards
Everything to point people to the courtyard at 209–215 Ute St, Delta. The rule that works for everyone: heading north on Main St (Hwy 50), turn right on Ute St, just past Maverik. Southbound Hwy 50 has no left onto Ute St, so Grand Junction traffic loops around City Market. Routes checked against Google Maps turn by turn; the map is drawn from OpenStreetMap data.
One-tap directions link
Put this link wherever a link can be tapped. It opens a small page with the right button already picked for the phone: one tap opens Apple Maps on an iPhone or Google Maps on Samsung and other Android phones (Waze too). Instagram, Facebook and TikTok open links in their own browser, which tends to block an automatic jump, so it’s one tap instead; if Maps still doesn’t open there, the page tells people to use ••• > Open in browser. Add ?from=gj, ?from=montrose or ?from=cedaredge and that town’s steps show first.
The linkhttps://mimis-grand-reopening.pages.dev/directions/
Instagram Stories: a Link sticker (free and tappable).
Instagram & TikTok bios: make it the first link (TikTok needs 1,000+ followers or a verified business account for a bio link).
Facebook posts: paste it in; it shows a map preview. Meta may cap Pages at 2 link posts a month, so use it where it counts.
Print: the cards carry the directions in words and a QR code to the website.
What each platform lets people tap
Where
Tappable?
How to use the directions link
Instagram Story
Yes: Link sticker (free)
Story > Stickers > Link > paste the town's directions link > set the sticker text to 'Directions'. Best free tappable link on Instagram. (help.instagram.com/192168966243613)
Instagram bio
Yes: up to 5 links
Edit profile > Links > Add external link. Only the first shows on the profile, so put the directions link first during a town push.
Instagram profile Contact button
Yes (professional account)
Shows directions, phone and email once the address is set on the connected Facebook Page; the business then appears on the Instagram Map within 48 hours. (help.instagram.com/138925576505882)
Instagram post and Reel captions
No (free account)
A pasted link is plain text. Write 'Directions: link in bio' or 'tap the link in our Story'. Paid Meta One Advanced ($49.99/mo+) allows links in 4 posts + 4 Reels a month.
Instagram location tag
Partly
Opens the place page, not a dependable directions button. Tag Mimi's on every post anyway: it builds the place page and Map presence.
Facebook Page posts
Yes, with a map preview
Paste the link in the post. Caveat: Meta is capping some Pages at 2 link posts or comments a month (test widened Sept 2026), so spend links on the posts that matter most.
Facebook Page button
Yes: 'Learn more'
There is no 'Get directions' Page button. Page > Edit action button > Learn more > the directions link.
TikTok captions and comments
No
Say 'directions link in bio' in the video and caption. Tag Mimi's location: tagged posts can show in the Nearby/Local feed for up to 90 days.
TikTok bio link
Yes, with conditions
Needs 1,000+ followers or a Verified Business Account (US, business licence). Opens in TikTok's own browser.
YouTube Shorts description
No
Put the directions link first in the channel's profile links (Studio > Customization > Profile > Links).
Google Business Profile
Yes: built-in Directions button
The most dependable directions tap for anyone who searches for Mimi's. Needs the listing moved to 209 Ute St and verified.
Paid Meta ads
Yes
Goal 'website visits' to the directions link with a 'Learn more' button. The native 'Get directions' button needs Meta's store-location setup, which a single-shop Page usually can't turn on.
Inside Instagram, Facebook and TikTok, links open in the app's own browser, which tends to block an automatic jump to a maps app. So the directions page opens with the right button already picked for the phone, and one tap opens Apple Maps or Google Maps. Test it from each app on a real iPhone and a Samsung before a big push.
The directions reel
31 seconds: old store to new, then Montrose & Olathe, Cedaredge & Hotchkiss, Grand Junction, and the address card. Post it everywhere; the cards below aim each area at its own route.
Set the cover when you upload: the video’s first frame is a plain map.
Post by area
Same map, one route per card. Post the card that matches the town, with its caption and its own directions link.
How to put a card in front of one town
Free: post each town's card in that town's Facebook community groups, as the Mimi's Page (admins may need to approve Pages). Tag Mimi's location on every post. On Nextdoor, free Business Posts reach the neighborhoods around the shop.
Facebook & Instagram, paid (the only true way to aim at one town): Ads Manager > Ad set > Locations > type the town > choose Current city only and untick Reach more people likely to respond. Goal: website visits to the town's directions link, button 'Learn more'. Radius floor is about 1 mile; 3-5 miles delivers better. Or boost an Instagram post: Goal 'More website visits' > Audience 'Create your own' > the town.
TikTok, paid: Promote > custom promotion > set the audience's location (state or city; check that small towns appear). In TikTok Ads Manager use City, County or ZIP: the Grand Junction-Montrose DMA covers Grand Junction, Montrose and Olathe, but Delta County sits in the Denver DMA, so use Cedaredge 81413 and Hotchkiss 81419 by ZIP.
Our scheduler can't do this part: Blotato has no location-tag or town-targeting field, so tags and targeting are set in each app when posting or boosting.
Organic posts can't be aimed at one town on Instagram or TikTok. Facebook's 'Restricted' post privacy only hides a post from everyone else; it doesn't push it to a town.
Directions link for this area (Story sticker, bio, Facebook):https://mimis-grand-reopening.pages.dev/directions/
Instagram caption
We moved just 0.4 miles! Mimi's Sweet Treats is now at 209 Ute St, in the courtyard at Delta Roadhouse.
From our old spot on Main St, head north on Main St (Hwy 50) and turn right on Ute St, just past Maverik.
Memories are as close as ever.
Directions: link in bio.
#mimissweettreats #deltacolorado #icecream #westernslope #shoplocal
Facebook caption
We moved just 0.4 miles! Mimi's Sweet Treats is now at 209 Ute Street, in the courtyard at Delta Roadhouse.
From our old spot on Main St, head north on Main St (Hwy 50) and turn right on Ute St, just past Maverik.
Memories are as close as ever. (970) 874-3163
Tap for directions: https://mimis-grand-reopening.pages.dev/directions/
Also in the courtyard: Chef Joe at Roadhouse & Delta Roadhouse, with live music & events: https://deltaroadhouse.com/
Montrose & Olathe
Aim it at: Montrose + Olathe (radius around Montrose)
Directions link for this area (Story sticker, bio, Facebook):https://mimis-grand-reopening.pages.dev/directions/?from=montrose
Instagram caption
Montrose & Olathe, Mimi's is an easy drive up Hwy 50! We're now at 209 Ute St in Delta, in the courtyard at Delta Roadhouse.
Take Hwy 50 into Delta (it becomes Main St), then turn right on Ute St, just past Maverik.
All roads lead to Mimi's.
Directions: link in bio.
#mimissweettreats #deltacolorado #montrosecolorado #icecream #westernslope
Facebook caption
Montrose & Olathe, Mimi's is an easy drive up Hwy 50! We're now at 209 Ute Street in Delta, in the courtyard at Delta Roadhouse.
Take Hwy 50 into Delta (it becomes Main St), then turn right on Ute St, just past Maverik.
All roads lead to Mimi's. (970) 874-3163
Tap for directions: https://mimis-grand-reopening.pages.dev/directions/?from=montrose
Also in the courtyard: Chef Joe at Roadhouse & Delta Roadhouse, with live music & events: https://deltaroadhouse.com/
Directions link for this area (Story sticker, bio, Facebook):https://mimis-grand-reopening.pages.dev/directions/?from=cedaredge
Instagram caption
Cedaredge, Hotchkiss & beyond, here's your way to Mimi's! We're now at 209 Ute St in Delta, in the courtyard at Delta Roadhouse.
Take Hwy 92 west into Delta, turn right on Main St at Maverik, then right on Ute St.
All roads lead to Mimi's.
Directions: link in bio.
#mimissweettreats #deltacolorado #northforkvalley #icecream #westernslope
Facebook caption
Cedaredge, Hotchkiss & beyond, here's your way to Mimi's! We're now at 209 Ute Street in Delta, in the courtyard at Delta Roadhouse.
Take Hwy 92 west into Delta, turn right on Main St at Maverik, then right on Ute St.
All roads lead to Mimi's. (970) 874-3163
Tap for directions: https://mimis-grand-reopening.pages.dev/directions/?from=cedaredge
Also in the courtyard: Chef Joe at Roadhouse & Delta Roadhouse, with live music & events: https://deltaroadhouse.com/
Grand Junction
Aim it at: Grand Junction + Whitewater (radius around Grand Junction)
Directions link for this area (Story sticker, bio, Facebook):https://mimis-grand-reopening.pages.dev/directions/?from=gj
Instagram caption
Grand Junction, Mimi's is about 40 miles down Hwy 50, and worth every one! We're now at 209 Ute St in Delta, in the courtyard at Delta Roadhouse.
Take Hwy 50 into Delta, over the river. There's no left onto Ute St, so loop around City Market (right on Gunnison River Dr, left on Palmer St, left on 1st St), then left on Main St and right on Ute St.
It's worth the loop!
Directions: link in bio.
#mimissweettreats #deltacolorado #grandjunction #icecream #westernslope
Facebook caption
Grand Junction, Mimi's is about 40 miles down Hwy 50, and worth every one! We're now at 209 Ute Street in Delta, in the courtyard at Delta Roadhouse.
Take Hwy 50 into Delta, over the river. There's no left onto Ute St, so loop around City Market (right on Gunnison River Dr, left on Palmer St, left on 1st St), then left on Main St and right on Ute St.
It's worth the loop! (970) 874-3163
Tap for directions: https://mimis-grand-reopening.pages.dev/directions/?from=gj
Also in the courtyard: Chef Joe at Roadhouse & Delta Roadhouse, with live music & events: https://deltaroadhouse.com/
Everyone: the address card
Closes a carousel, or stands alone: 209 Ute St, the north-on-Main rule, the phone number.
6 × 4 in postcards. Front: the map and the address. Back: how to find us from each town, with a QR code (Mimi’s card: mimissweettreats.com; Delta Roadhouse card: deltaroadhouse.com). Every QR code was test-scanned from a 300 dpi render. Suggested stock: 14 pt cardstock. USPS postcard rate covers cards up to 6 × 4.25 in (check with the post office before a big mailing); an Every Door Direct Mail drop needs a larger card, which can be sized on request.
Mimi's card, 6x4 postcard (front + back), for a print shop0.125 in bleed on every side · 1.0 MBDownload PDF
Delta Roadhouse card, 2 per letter sheetoffice printer: duplex, flip on long edge, cut on the marks · 146 KBDownload PDF
For Delta Roadhouse
Your events bring people to the whole courtyard, so here is a set in your own look to post or hand out. It covers all three: Delta Roadhouse, Mimi’s Sweet Treats and Chef Joe at Roadhouse. A draft for your OK: it uses your logo and your words, and nothing is printed or posted until you say so. Edit or skip anything.
How to find us: Delta Roadhouse, Mimi's Sweet Treats and Chef Joe at Roadhouse share the courtyard at 209-215 Ute St, Delta.
Heading north on Main St (Hwy 50)? Turn right on Ute St, just past Maverik. Coming from Grand Junction, there's no left onto Ute St, so loop around City Market and come up Main St.
Live music, events and private events: link in bio.
Facebook caption (for Delta Roadhouse)
How to find us: Delta Roadhouse, Mimi's Sweet Treats and Chef Joe at Roadhouse share the courtyard at 209-215 Ute St, Delta.
Heading north on Main St (Hwy 50)? Turn right on Ute St, just past Maverik.
From Grand Junction: there's no left onto Ute St, so loop around City Market (right on Gunnison River Dr, left on Palmer St, left on 1st St), then left on Main St and right on Ute St.
From Cedaredge & Hotchkiss: Hwy 92 west, right on Main St at Maverik, then right on Ute St.
Live music, events and private events: https://deltaroadhouse.com/ · 970-500-1640
Share the directions link too: it opens a page with the right maps button for the phone.
